Why is it sustainable?
The HELLESTED rug is made of a mix of 64% jute and 36% sisal and has a cotton edge. The choice of sisal and jute makes this rug sustainable from more than one perspective. Besides being natural, sisal and jute are extremely hard-wearing materials. This has eliminated the need for a backing layer and allowed this rug to have the same pattern on both sides. Therefore, it can actually be flipped upside down and used for twice as long!