Why is it sustainable?
The Toreby door mat is made of polyester obtained upcycling PET bottles. It takes approximately 6 bottles to make one door mat.
In this respect, IKEA is on a journey to make all its plastic-based products more sustainable. It has announced that – by 2020 – disposable items will be made from 100% renewable sources. And by 2030 – all plastic products will be based on renewable and/or recycled plastic.
Source: People & Planet Positive - IKEA Group Sustainability Strategy for 2020